Why I’m Worth It (Yes, I’m Talking to You)

A letter By Charmin

Hi. It’s me—Charmin. I’m not trying to be just another roll. I’m trying to be the last one you ever want to replace.

I know you’ve seen me on the shelf. Maybe you’ve picked me up, checked the price, and quietly put me back like, “Not today.” I understand. Really. From a distance, I might look like just another roll in a crowded aisle. But, I am not.

Let’s start with the obvious—comfort.

Charmin Ultra Soft is designed to be soft. Not “kind of soft” or “good enough.” I mean genuinely, noticeably soft. The kind of soft that makes you pause for a second and think, “Oh… this is different.” Charmin Ultra Soft achieves its smooth surface feel through premium short fibers, and Charmin’s proprietary wet-strength technology and proprietary papermaking process. Because when it comes to everyday routines, small upgrades don’t stay small—they add up fast.

I’m built to hold when wet too. I hold together when it matters. No doubling up out of fear. No second-guessing your life choices mid-use. Charmin Ultra Soft and Ultra Strong have superior wet strength (vs. Scott 1000), so they hold up no matter how much pressure you apply when wet. This wet strength comes from premium fibers, our proprietary wet-strength technology, and our engineered 3D paper structure formed by our proprietary papermaking process. And because I’m reliable, you often end up using less than you would use with the “others” (Scott 1000).