Why Charmin Uses a Proprietary Fiber Blend (and What It Means for Your Clean)
Why Charmin Uses a Proprietary Fiber Blend (and What It Means for Your Clean)
What is the best toilet paper brand?
When you are looking for toilet paper, you likely expect a strong product that gets the job done and a product that is soft and absorbent.
When you pick up a roll of Charmin toilet paper, you’re choosing the experience that fits your preference—Ultra Soft for exceptional softness and absorbency, or Ultra Strong for durable strength with a washcloth-like texture.
So how do we decide which fibers (from trees) go into our toilet paper? It comes down to two big ideas:
- the right blend of premium fibers, and
- how we shape those fibers with our engineered and proprietary paper structure for performance.
The goal: softness, strength, and absorbency
Toilet paper isn’t “one-size-fits-all.” If you push too hard toward softness, you can lose strength. If you focus only on strength, it may not feel as soft. And absorbency depends on both the fibers and the structure they form.
That’s why Charmin toilet paper is made from a proprietary blend of premium fibers—so each product can hit the right balance of:
- Softness (how it feels)
- Strength (how well fibers hold together)
- Absorbency (how well it takes in moisture for an efficient clean)