The Strength Behind Charmin Toilet Paper

By Gregg Weaver, Senior R&D Scientist at Procter & Gamble with over 25 years of experience

If you’ve ever dealt with toilet paper that breaks through once it gets wet, you know how frustrating that can be. When you’re shopping for the strongest and most durable option, the real secret is focusing on wet strength—how well toilet paper holds up during use.

At Charmin, we design Charmin Ultra Soft and Charmin Ultra Strong to have superior wet strength—so they hold up, from the first to the last wipe.

What “wet strength” really means (and why it matters)

“Wet strength” is a simple idea: toilet paper should stay strong when it’s wet (when you are using it). It’s one of the biggest factors in preventing fingers from poking through and keeping hands dry and clean, so you feel confident you’re using a durable sheet and achieving the clean you desire.