The Softest Toilet Paper: What to Know (and Why Charmin Ultra Soft Stands Out)

If you’ve ever stood in the toilet paper aisle wondering, “What’s the softest toilet paper on the market?”—you’re not alone. At Charmin, softness isn’t just a nice-to-have. For Charmin Ultra Soft, it’s the whole point (with absorbency of course).

Below, we’ll break down what “soft” can mean, what makes Charmin Ultra Soft feel so good, and how we design it for comfort in your everyday routine.

What “Soft” Toilet Paper Generally Means

Softness isn’t only one thing. When most people say “soft,” they’re usually reacting to a few feel-factors at once:

• How it feels in your hand (smoothness and cushion)
• How it feels during every wipe (gentle contact)
• How it flexes and conforms (not stiff, not scratchy)
  

At Charmin, we design Charmin Ultra Soft to hit all three, so it feels soft in your hand and during every wipe.