Meet the New Charmin Essentials: From Two Options to One Easy Choice

Choosing toilet paper shouldn’t feel complicated. That’s why we designed and engineered a new Charmin Essentials—bringing our previous Charmin Essentials Soft and Charmin Essentials Strong together into one unified product. The result: one simple option that leverages elements from both, with a fresh look and feel, with strong performance when it matters (when wet).

What’s new about Charmin Essentials (you’ll notice right away)

There are two updates you’ll likely spot first:

• Distinct new packaging: A refreshed design that makes the new Charmin Essentials easy to find on shelf, while keeping the distinctive yellow pack, with the Charmin bear and logo for easy recognition.
• An innovative pattern on the paper: The toilet paper itself now features a new pattern—part of the redesigned experience.
• More roll pack options: The new Charmin Essentials can be found in different roll packs (1 Mega Roll, 4 Mega Roll, 6 Mega Roll, 9 Mega Roll, 12 Mega Roll, and 16 Mega Roll), but not all retailers carry all the sizes.