Sustainable Toilet Paper Products

We Share Concerns About Protecting Forests

At Charmin, we consistently incorporate sustainability into our way of doing business every day. We see it as our responsibility, and want to ensure no one has to choose between the products they use and enjoy today and what they hope to preserve for tomorrow.

Healthy and sustainable forests, including the Canadian Boreal Forest, are important to everyone—including P&G and the team at Charmin. We are continually assessing our approach to make sure that our long-standing policies to ensure sustainable forestry within our supply chain, including the Boreal, continue to operate at the highest and most efficient levels possible. We’re providing the information below to help answer questions you may have about how we get the fiber we use to make the products you prefer. We encourage you to ask questions.

Does Our Paper Come From Healthy Forests?

At Charmin, we have always been committed to ensuring responsible forestry practices are followed. Healthy and sustainable forests are important to everyone at P&G and Charmin.

FSC logo• Charmin is made of material from well-managed, FSC®-certified forests and other controlled sources.  More than half of our wood fiber supply is Forest Stewardship Council (FSC) certified. FSC® is considered the preferred industry certifier and is a leading expert on why forests matter. FSC® helps take care of forests and the people and wildlife that call them home. You can find the FSC® label on our product packaging. The rest of our fiber supply is also 3rd party certified with responsible forestry certification systems.
• 100% of the pulp (material prepared by separating cellulose fibers from wood) used to make our paper is certified by recognized organizations to ensure we only use responsibly managed sources.
• For every tree we use, at least one is regrown. 100% of the paper in Charmin comes from responsibly managed forests.
• Wood is always legally harvested and local legal requirements are met.
• Our supply chain does not contain conflict timber. Conflict timber is a term used to describe timber that is produced and sold to finance armed conflict.
• Our suppliers uphold the same principles P&G supports and are 3rd-party certified with annual audits.
• We do not participate in any deforestation practices. Deforestation implies the permanent destruction of forests.
• We use fibers from a variety of sources in North America and other regions, including fast-growing trees, like Eucalyptus, which helps quickly and sustainably replenish supply.

Help Us Recycle More:

• More than 95% of Charmin inner cores and paperboard packaging are made of recycled fiber and 84% are made of post-consumer recycled fiber. This means that it has been recycled after someone has used it.
• All of Charmin’s inner cores are recyclable in your paper recycling and the outer plastic wrap is recyclable per the recycling designation on the wrapper, where facilities exist.
• Post-consumer products are made by using recycled material collected after consumer use to create an entirely new product, giving the material a second life. Recycled fibers come from materials captured and reused during the manufacturing.

While all of our toilet tissue wood fiber comes from responsibly managed forests where every tree used is regrown, we continue to work with partners to find ways to further reduce our impact. 


What Have We Accomplished So Far?

We are far from finished. We can certainly do more to improve the sustainability of our products. We also recognize that we do not have all the answers and need to continue to work with our partners to find innovative solutions. However, we remain committed to drive progress in responsible forest management by pursuing rigorous forestry practices within the company but also by increasing the supply and demand of FSC® certified products through various initiatives, which benefits the broader industry.

P&G has continued to support its existing smallholder efforts such as the Four States Timberland Owners Association. Additionally, the company has expanded on those efforts to directly support the adoption of FSC® forest certification among non-industrial woodland owners.

One such effort is the collaboration with FSC® United States to enable Group Certification to reduce costs and barriers to adoption of FSC® forest certification. One tangible outcome that will have a lasting impact is a new group certification handbook published by FSC® US with support provided by our team. The handbook is designed to equip group managers with ways to develop outreach materials that can help articulate the value of FSC® group certification for non-industrial woodland owners.

Through our collaboration with Domtar (one of the largest manufacturers of pulp in the world) and FSC, forestlands committed to FSC certification have increased from 100,000 acres to over 500,000 acres.

We also helped launch the Carolinas Working Forest Conservation Collaborative to engage directly with family woodland owners in the US Coastal Carolinas Plain to support sustainable forestry, conservation of bottomland hardwood forests, the enhancement of habitat for at-risk species, and forest certification.

We’re proud of what we have achieved so far:
• Ethical Supply Chain award 2018, presented by the Supply Chain Excellence Award
• Sustainability Leadership award and Sustainability Initiative of the Year award 2018, presented by the Business Intelligence Group
Friend of the Forest award 2018, presented the Arbor Day Foundation

What About the Canadian Boreal Forest?

Healthy and sustainable forests, including the Canadian Boreal Forest, are important to everyone—including P&G and the team at Charmin.

Canada is a world leader in sustainable forest management and has been for decades. According to Natural Resources Canada (NRCan), Canadian forests are healthy, productive and thriving. NRCan is the government authority who oversees some of the most rigorous laws in the world for protecting forests and ensuring sustainable forest management. The Forest Products Association of Canada (FPAC) is a great resource for finding more information on this subject.

P&G’s sourcing of fiber helps to ensure the preservation of forests in Canada now, and into the future. In a responsibly managed forest, for every tree harvested at least one is regrown. When you purchase paper products that are sourced from responsibly managed forests you are ensuring trees are replanted, wildlife is protected, and local communities’ education, culture and economic well-being are supported.

Did You Know?

• Charmin is soft and strong, which keeps your family comfortable and helps reduce paper waste. You can use less Charmin than the leading bargain brand. Each sheet of Charmin Ultra Soft is 75% more absorbent vs. the leading bargain brand. And each sheet of Charmin Ultra Strong is 4X stronger when wet vs. the leading bargain brand.
• If one in 100 U.S. households switched from Charmin Double Roll to Charmin Mega Roll, it would result in 50 million fewer cardboard cores, a reduction of 39,300 gallons of diesel fuel and over 17,900 lbs. of packaging film in landfills.


To learn more about our commitment to Sustainability click here.