Charmin Sustainability Promise: Go Beyond

Charmin infographic

When you use Charmin toilet paper, you are making a responsible choice. None of us should have to choose between using the products we enjoy today and what we all need to preserve for our tomorrow.

Along the way, we have made some significant progress. Charmin is Forest Stewardship Council ® (FSC®) and Rainforest Alliance Certified, sourced from responsibly-managed forests. For every tree we use, at least one is regrown. And, we have improved the strength and absorbency of our toilet tissue, so today you can use up to 4X less paper with Charmin.* 

And, we can do more. That’s why we commit to go beyond what it takes to make Charmin to create collective solutions that have a greater impact on people, forests and the world.

We pledge to:

Go beyond to protect, grow and restore forests globally

Increase our use of Forest Stewardship Council® (FSC®) certified fiber to 75% across all Family Care brands by 2025
We will nearly double the original amount of our Forest Stewardship Council (FSC) certified fiber commitment, a widely respected certification, to 75% by 2025. Charmin will also help grow the FSC fiber supply so the wood and paper industry can continue to make positive changes. We will also continue to source certified fiber to other rigorous standards that protect and enhance forests.


Promote adoption of FSC forestry standards and help grow supply
We will support FSC in driving adoption and implementation of their standards to further preserve intact forests, thriving local communities, and endangered species. We will focus our efforts in Canada and the US working with NGO’s, landowners, suppliers and governments to increase the number of forest acres that are FSC certified.

Protect and grow certified forests globally
We are working to train small, private landowners on the value of certification and make certification more accessible to them. 

•In the Southeastern US, we co-created the Carolinas Working Forest Conservation collaborative along with American Forest Foundation. We are also increasing FSC certification through the FSTOA (Four States Timber Owners Association) in Arkansas, Texas, Louisiana, and Oklahoma.
•In the Eastern and Midwestern US, we support the Working Woodlands collaborative with The Nature Conservancy.
•In Brazil, we are exploring opportunities with World Wildlife Fund (WWF) and its Global Forest & Trade Network, through our parent company, P&G, to define and develop Forest Positive approaches and further our Go Beyond strategy.

Restore forests damaged by wildfires
We are helping the Arbor Day Foundation plant two million trees via their California Wildfire Restoration project. Over 40 years, the impact of these trees will result in:

•Over 23,000 metric tons of carbon sequestered (equivalent of taking 56,000 cars off the road)
•235 million gallons of water filtered (equivalent of filtering one day’s worth of water for 85% of Americans)
•Over 1,000 pounds of air pollutants absorbed.

Go beyond to help make sustainable solutions easier for families

Invest in fiber innovation
We are investing a total of $20 million by 2025 to accelerate research into non-wood fiber alternatives and FSC certified fast-growing fibers. Our goal is to develop fibers that are consumer preferred, sustainably sourced, and can be produced at scale. We will work with external experts to strengthen these efforts and find disruptive solutions. We aspire to include greater than 50% of these environmentally preferred fibers in our products.

Raise awareness of forest certified products
We are using our social channels and packaging to raise awareness of the importance of purchasing forest certified products.

Use recycled fiber without trade-offs in product quality and user experience
We will use 100% recycled fiber in our fiber-based packaging by 2025. Fiber based packaging is the best way to re-use fiber while creating a product that people prefer.

Go beyond to deliver a greater impact to people, communities, and the planet

Support US manufacturing and sourcing
All Charmin facilities are located in the US. We directly support over 4,000 jobs in the US.

Invest in local community recycling to help create circular solutions
We are committed to helping communities increase recycling recovery and use, creating local circular solutions. P&G has joined the Beyond 34 coalition to improve recycling rates in local US communities.

Reduce our manufacturing footprint, supporting healthier communities and planet
We are focused on reducing the impact of manufacturing operations by investing in more renewable energy options, reducing greenhouse gas emissions, improving our water use efficiency and identifying additional circular solutions based on partnerships for our waste and water. Specifically, by 2030:

•All of our purchased electricity will be renewable
•We will reduce our greenhouse gas emissions by 50%
•We will decrease water use by 35% per unit of production

Our plants in Mehoopany, PA, and Oxnard, CA generate their own electricity from residual heat during paper production. In addition, 100% of the required steam energy for our Albany, GA site is made from renewable biomass. We also commit to maintain the zero waste to landfill status across 100% of our sites that we expect to achieve by end of 2019.

Highlights and Featured Stories:

Triple Pundit Responsible Forestry
Rainforest Alliance Seal
FSC News: P&G Increases Goal for FSC Fiber Use

Awards and Recognition:

We are proud of the progress we are making:

•Ethical Supply Chain award 2018, presented by the Supply Chain Excellence Award
•Sustainability Leadership award and Sustainability Initiative of the Year award 2018, presented by the Business Intelligence Group
Friend of the Forest award 2018, presented the Arbor Day Foundation

*Charmin Ultra Soft and Charmin Ultra Strong vs. the leading value brand



Featured Videos:

See A Forest Where Charmin Is Sourced

Discover How Paper Making Can Make a Difference

Learn How Paper is Made

Get a Tour of a Sustainable Tree Farm