2000 — A new animated advertising campaign was launched, called "Call of Nature," featuring a bear in the woods experiencing the comfortable feeling of Charmin.
P&G presented Dick Wilson (Mr. Whipple) with a lifetime achievement award.
The first public "Charminized" bathroom arrived at the Ohio State Fair where families were treated to a clean, freshly painted, and renovated restroom, stocked with Charmin Ultra.
2001 — The Charmin animated bears welcomed three bear cubs to the family.
Charmin introduced Charmin Freshmates Rolls, America's first moist toilet paper on a roll.
Charmin launched its first value toilet paper, Charmin Basic.
2006 — Charmin unveiled the first-ever fully staffed, deluxe public restrooms in New York City's Times Square for the holiday season, providing accessible, family-friendly facilities in high-traffic areas during the busiest time of the year. Over 330,000 people from around the globe enjoyed a better go.
2007 — On November 19, Charmin said a final farewell to Dick Wilson, 91, who portrayed the lovable Mr. Whipple in Charmin advertising from 1964 to 1985.
Charmin introduced Charmin Ultra Strong, a stronger toilet paper for a better clean.
The "Call of Nature" bear campaign featured a red bear for Charmin Ultra Strong and a blue bear for Charmin Ultra Soft.
2008 — Charmin introduced the SitORSquat mobile app to help people find clean public restrooms while on the go.