Making our products sustainably

Sustainability Infographic

• Charmin is soft and strong, which keeps your family comfortable and helps reduce paper waste. You can use up to 4X less Charmin than the leading bargain brand. Each sheet of Charmin Ultra Soft is 75% more absorbent vs. the leading bargain brand. And each sheet of Charmin Ultra Strong is 4X stronger when wet vs. the leading bargain.

• If one in 100 U.S. households switched from Charmin Double Roll to Charmin Mega Roll, it would result in 50 million fewer cardboard cores, a reduction of 39,300 gallons of diesel fuel and over 17,900 lbs. less film in landfills.

100% of Charmin products are made in America, directly supporting thousands of employees and their families.

Charmin Relief has donated toilet paper to those in need of basic supplies including firefighters, the military and schools, totaling more than $800,000 in product donation in 2014.

Does Your Paper Come From Healthy Forests?

• The Forest Stewardship Council™, FSC, is a leading expert on why forests matter and helps companies make sure products come from well-managed forests.

• More than half of the pulp used to make our paper is FSC-certified and the rest is certified by other recognized organizations.

• For every tree we use, at least one is re-grown. 100% of the paper in Charmin comes from responsibly managed forests.

• We work with the Rainforest Alliance™ to ensure we do not participate in any deforestation practices.

• We use paper from fast-growing trees, like Eucalyptus, which helps quickly and sustainably replenish supply.

• You can learn more about how P&G is working to keep forests healthy here.

Help Us Recycle More

• More than 95% of Charmin inner cores and paperboard packaging are made of recycled fiber and 84% are made of post-consumer recycled fiber.

• All of Charmin’s inner cores are recyclable in your paper recycling and most of the outer plastic wrap is recyclable. Check with your municipality for specific regulations on plastic recycling.

We work with many leading environmental non-profits and groups to bring you our most sustainably superior product possible. These groups include:


As a participant in World Wildlife Fund®'s Global Forest & Trade Network-North America Program, Procter&Gamble is working to ensure the fiber utilized to make its products does not cause deforestation or forest degradation. One of the ways it is doing so is through its commitment to buying Forest Stewardship Council certified fiber.


The Forest Stewardship Council (FSC) is an independent, non-governmental, non-profit organization that promotes responsible management of the world’s forests


The Rainforest Alliance™ works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior

Did You Know?