2000-A new animated advertising campaign was launched, called “Call of Nature,” featuring a bear in the woods experiencing Charmin's comfortable feeling.

P&G presented Dick Wilson (Mr. Whipple) with a lifetime achievement award at a reception with his family and friends.

The first public “Charminized” bathroom arrived at the Ohio State Fair. Families were treated to a clean, freshly painted and renovated restroom, stocked with Charmin Ultra.

The Charmin brand name was launched in Canada ! A new papermaking process for Charmin Ultra was introduced that made toilet tissue softer, stronger, and more absorbent than previous methods.

2001-Charmin introduced the adorable Cubs as part of its animated commercial series.

Charmin introduced Charmin Fresh Mates Rolls, America's first moist bath tissue on a roll, regionally in the Southeast and Mid-Atlantic states.

The “Charminized” restroom, now known as Potty Palooza in the U.S ., made an appearance at 15 of the nation's largest state fairs.

2002-Charmin introduced Charmin Fresh Mates Cloths, soft, premoistened wipes in a convenient tub, nationally in the U.S.

Regular Charmin became even softer. The new, improved Charmin was so much softer, you could feel the difference.

2003-The “Charminized” restroom arrived in Canada for the Canadian National Exhibition in Toronto.

2004-Patrons of the “Just for Laughs” (Montreal), Klondike Days (Edmonton), Pacific National Exhibition (Vancouver), and Canadian National Exhibition (Toronto) enjoyed the “Charminized” restroom experience.

2005-Charmin Mega Roll and the Charmin Extender were introduced. The Mega Roll let consumers change the roll less often because it combined four Charmin single rolls into one. With the Charmin Extender, the Mega Roll fits easily into consumers' existing toilet-tissue holders.