1993-Charmin Ultra, an upgraded Charmin product, was introduced in the U.S. along with Charmin Plus with Lotion and Aloe.

1994-The “Big Squeeze,” a 9-roll pack, and the Double Roll, which contains twice as many sheets as a regular roll to keep pace with consumers needs was introduced in the U.S.

1997-Charmin Triple Roll was introduced in the U.S . Charmin continued its soft and strong heritage and was able to fit on a standard bathroom roll holder.

1998-Charmin celebrated its 70 th birthday.

1999-In June 1999, in what was its biggest upgrade in 10 years, P&G introduced new Charmin, making it the most absorbent regular bath tissue in the U.S., while maintaining its renowned softness.

After a 14-year hiatus, actor Dick Wilson returned to star as Mr. Whipple in new television commercials to introduce the Charmin upgrade.

Charmin Kid Fresh was introduced in the U.S., bringing the only moist, flushable wipe for kids to the Charmin family of products.