1970- Charmin television commercials featured former “Knots Landing” star Joan Van Ark, and Charlotte Rae from the “Facts of Life” sitcom.

1973- P&G patented a new manufacturing technique that produced softer Charmin. The new paper was softer, but the strength remained the same. Consumer tests in 1973 showed the product was preferred more than 3-to-1 over the leading competitor.

1978- Mr. Whipple was named the third best-known American—just behind former President Nixon and Billy Graham.

“Please don't squeeze the Charmin!” is named by R.H. Bruskin Associates as the most recognizable advertising slogan among those tested—being identified by eight out of 10 persons.

Charmin bath tissue distribution was expanded across the U.S.—it was available in all 50 states. The Charmin Plus 6-roll package was introduced.