1950-Hoberg changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products.

1953-A new baby graphic was added to the packaging to symbolize the gentle softness and quality of Charmin. The “Charmin Baby” was born and took its place along with the “Charmin Lady” on the packaging.

1956-The “Charmin Lady” was replaced with “Charmin Babies Your Skin” graphics on the product packaging.

1957-Procter & Gamble (P&G) acquired Charmin Paper Company. The original Charmin family included paper towels, paper napkins, facial tissue, and bath tissue. P&G eventually discontinued all products except bath tissue, which it continued to distribute on a regional basis in the U.S.