1928- Charmin was manufactured by the Hoberg Paper Company in Green Bay, Wisconsin. The design was described as “charming” by an employee, and the Charmin brand name was born (pronounced “shar-min”). The Charmin name and logo were officially registered by Hoberg Paper. Charmin was designed to look like feminine fashions of the day.

Packaging was light blue and featured the silhouette of a woman's head from a cameo pin, which became known as the “Charmin Lady.” The script lettering was taken from a woman's hatbox.