Charmin introduced a new product, Charmin Ultra Strong, and the slogan "Rediscover Charmin. Choose the one that's best for you." The "Call of Nature" bear campaign features a red bear for Charmin Ultra Strong and a blue bear for Charmin Ultra Soft.

2006—Charmin unveiled the first-ever fully staffed, deluxe public restrooms in New York City's Times Square for the holiday season. The Charmin restrooms offer accessible, family-friendly facilities in high-traffic areas during the busiest time of the year. The restrooms received more than 330,000 people from all over the world.

2005—Charmin Mega Roll and the Charmin Extender were introduced. The Mega Roll lets consumers change the roll less often because it combines the sheets of four regular rolls of Charmin into one. With the Charmin Extender, the Mega Roll fits easily into most consumers' existing toilet-tissue holders.

Charmin also introduced Charmin Basic, the quality bath tissue with softness, strength, and value rolled into one.

2001—Charmin introduced the adorable Cubs as part of its animated commercial series.

Regular Charmin became even softer. The new, improved Charmin was so much softer, you could feel the difference.

Charmin introduced Charmin Freshmates Rolls, America's first moist bath tissue on a roll, regionally in the Southeast and Mid-Atlantic states.

The "Charminized" restroom, now known as Potty Palooza, made an appearance at 15 of the nation's largest state fairs.

2000—A new animated advertising campaign was launched, called "Call of Nature," featuring a bear in the woods experiencing Charmin's comfortable feeling.

P&G presented Dick Wilson (Mr. Whipple) with a lifetime achievement award at a reception with his family and friends.

The first public "Charminized" bathroom arrived at the Ohio State Fair. Families were treated to a clean, freshly painted, and renovated restroom, stocked with Charmin Ultra.

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After a 14-year hiatus, actor Dick Wilson returned to star as Mr. Whipple in new television commercials to introduce the Charmin upgrade.

Charmin Kid Fresh was introduced in the U.S., bringing the only moist, flushable wipe for kids to the Charmin family of products.

1998—Charmin celebrated its 70th birthday.

1997—Charmin Triple Roll was introduced. Charmin continued its soft and strong heritage and was able to fit on a standard bathroom roll holder.

1994—Charmin introduced the "Big Squeeze," a 9-roll pack, and the Double Roll, which contains twice as many sheets as a regular roll, to keep pace with consumers' needs.

1993—Charmin Ultra, an upgraded Charmin product, was introduced along with Charmin Plus with Lotion and Aloe.

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1985—Actor Dick Wilson, who portrayed Mr. Whipple for more than 20 years and appeared in more than 500 commercials, hung up his grocer's apron.

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"Please don't squeeze the Charmin!" is named by R.H. Bruskin Associates as the most recognizable advertising slogan among those tested—being identified by eight out of 10 persons.

Charmin bath tissue distribution was expanded across the U.S.—it was available in all 50 states. The Charmin Plus 6-roll package was introduced.

1973—P&G patented a new manufacturing technique that produced softer Charmin. The new paper was softer, while the strength remained the same. Consumer tests in 1973 showed the product was preferred more than 3-to-1 over the leading competitor.

1970—Charmin television commercials featured former Knots Landing star Joan Van Ark and Charlotte Rae from the sitcom The Facts of Life.

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Charmin became the first one-ply bath tissue to add perfume.

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1956—The "Charmin Lady" was replaced with "Charmin Babies Your Skin" graphics on the product packaging.

1953—A new baby graphic was added to the packaging to symbolize the gentle softness and quality of Charmin. The "Charmin Baby" was born and took its place along with the "Charmin Lady" on the packaging.

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