2008 — Charmin partners with the SitOrSquat mobile app to help people find clean public restrooms when they're on the go.
2007 — November 19, 2007 — Charmin said a final farewell to Dick Wilson, 91, who portrayed the lovable Mr. Whipple in Charmin advertising from 1964 to 1985.
Charmin introduced a new product, Charmin Ultra Strong, and the slogan "Rediscover Charmin. Choose the one that's best for you." The "Call of Nature" bear campaign featured a red bear for Charmin Ultra Strong and a blue bear for Charmin Ultra Soft.
2006 — Charmin unveiled the first-ever fully staffed, deluxe public restrooms in New York City's Times Square for the holiday season. The Charmin Restrooms offer accessible, family-friendly facilities in high-traffic areas during the busiest time of the year. The restrooms received more than 330,000 people from all over the world.
2005 — Charmin MegaRoll and the Charmin Extender were introduced. The MegaRoll lets consumers change the roll less often because it combines the sheets of four regular rolls of Charmin into one. With the Charmin Extender, the MegaRoll fits easily into most consumers' existing toilet-tissue holders.
Charmin also introduced Charmin Basic, the quality bath tissue with softness, strength, and value rolled into one.
2001 — Charmin introduced the adorable Cubs as part of its animated commercial series.
Regular Charmin became even softer. The new, improved Charmin was so much softer, you could feel the difference.
Charmin introduced Charmin Freshmates Rolls, America's first moist bath tissue on a roll, regionally in the Southeast and Mid-Atlantic states.
The "Charminized" restroom, now known as The Charmin Potty Palooza, made an appearance at 15 of the nation's largest state fairs.
2000 — A new animated advertising campaign was launched, called "Call of Nature," featuring a bear in the woods experiencing the comfortable feeling of Charmin.
P&G presented Dick Wilson (Mr. Whipple) with a lifetime achievement award at a reception with his family and friends.
The first public "Charminized" bathroom arrived at the Ohio State Fair. Families were treated to a clean, freshly painted, and renovated restroom, stocked with Charmin Ultra.