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Charmin® Awards

Enjoy the Accolades

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We love our fans, and our fans love us. That’s why every year, Charmin finds itself on the honor roll for quality, creativity, and pop-culture stardom.

parenting magazine

Parenting Magazine: Best App for parents

Charmin SitorSquat App

The January 2012 issue of Parenting Magazine called Charmin's public-restroom-finder app, SitorSquat, "one of the best apps for simplifying a parent's life."


guinness world record

Guinness Book of World Records: Largest Toilet Roll

Charmin World Record

Charmin wiped the record books clean on National Toilet Paper Day with the World’s Largest Toilet Roll, announced on Friday, August 26, 2011. Measuring more than eight feet high with a diameter of more than nine feet wide, the World’s Largest Toilet Roll is made entirely of Charmin toilet tissue and weighs approximately 4,000 pounds. It stands almost 102 inches high (2.59 meters, 8.5 feet) and contains over 1,000,000 square feet (92,900 square meters) of paper.


better homes

Better Homes and Gardens®: 2011 Best New Products

Charmin Sensitive

Charmin Sensitive was voted the best new bathroom tissue in the third annual Better Homes and Gardens Best New Products Awards. Winning products were selected as part of an extensive BrandSpark International/Better Homes and Gardens American Shopper Study, which surveyed more than 63,000 consumers.


ad age

Advertising Age Advertising Icons of the Past Decade

Charmin Bears

When Advertising Age recognized the top 10 advertising icons of 2000 to 2010, the Charmin Bears were lucky enough to make the list. This charming family of five first appeared in Charmin ads in 2000. Since then, they’ve grown to become the most well-known bear family in all of television advertising. Get to know the Bears a little better.


guinness world record

Guinness Book of World Records: Longest-Running TV Character

Mr. Whipple

Mr. Whipple made the Guinness Book of World Records for the longest-running TV character from 1965 to 1989 with a total of 504 ads. "Don’t Squeeze the Charmin" is one of the most recognizable campaigns in the history of American advertising.


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